Trust is the lubricant in every relationship

Trust enables you to collaborate better, faster, and more pleasantly with others. Yet, most people can’t explain what trust actually is, how it’s built, or whether it can be recouped once it’s broken.

Grip on Trust helps people and organizations understand, measure, and increase trust before it becomes a problem. As experienced concept designers, mentors, and trainers, we’ve developed practical tools that make trust visible. We show what’s already working well in relationships, what’s uncertain, and what needs to be improved.

What is the value of trust?

Better leadership and decision-making:

When leaders act based on clear values, people trust their decisions, even if they disagree. Organizations with high levels of trust have up to 4x higher company value and perform up to 6x better than similar organizations.

 

Greater resilience and adaptability:

In workplaces with high trust, 94% of employees adapt quickly to change and experience 74% less stress. Teams become 11x more innovative and flexible when trust is high.

Higher retention and performance:

In organizations with high trust, 83% of employees stay longer and motivation is 80% higher. Profitability increases by 33%, supported by stronger engagement and collaboration.

Sources: Harvard Business Review: “Identify Your Core Values ​​to Make Better Leadership Decisions” (2024); Gallup: State of the Global Workplace (2023); Deloitte: The Four Factors of Trust (2022); Great Place to Work: The Business Impact of Trust and Culture Drives Prouctivity Metrics (2025); Fortune: 100 Best Companies to Work For (2025); Paul Zak: The Neuroscience of Trust, Harvard Business Review (2017).

How we help

Speaking & Masterclasses

Our keynotes and masterclasses provide practical insights that translate trust into tangible benefits in decision-making and collaboration.

Mentorship & coaching

Personal coaching and programs help leaders better understand, develop, and improve relationships and corporate culture.

360º Trust Toolbox

Our keynotes and masterclasses provide practical insights that translate trust into tangible benefits in decision-making and collaboration.

Books & Publications

In the book, blogs, and case studies, we share insights and examples to make trust tangible in strategy, culture, and behavior.

What others say

Jan van der Spoel understands better than anyone how essential trust is in every working relationship. He has developed a unique and highly practical approach to consciously managing trust. His method is comprehensive, clear, applicable, and gets right to the heart of the matter. I highly recommend Jan as an expert, consultant, and trainer—and his approach as a powerful way to make trust tangible and empowering in the workplace.

– Thomas McNeil, Corporate Trust and Reputation Consultant